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The partnership marks the first time that a professional U.S. sports league has entered into a content agreement with YouTube. The agreement will enable users to access video highlights of NHL regular season games, which will be available within 24 hours of the original broadcast, in addition to other on and off ice footage.
“The partnership will enable the NHL to expose YouTube’s vast audience to all of the excitement and drama of the new NHL,” said Doug Perlman, NHL Executive Vice President, Media. “What a great way to showcase the talent of our athletes.”
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NHL will provide the YouTube community and hockey fans in general, a wide range of free, short-form entertaining clips. The NHL also will have its own Brand Channel on YouTube at www.youtube.com/NHL that will allow fans to easily access content in one centralized place. Additionally, the NHL will have Branded Watch Pages, which allows YouTube content partners to brand the pages on which their videos play.
“The partnership will enable the NHL to expose YouTube’s vast audience to all of the excitement and drama of the new NHL,” said Doug Perlman, NHL Executive Vice President, Media. “What a great way to showcase the talent of our athletes.”
...
NHL will provide the YouTube community and hockey fans in general, a wide range of free, short-form entertaining clips. The NHL also will have its own Brand Channel on YouTube at www.youtube.com/NHL that will allow fans to easily access content in one centralized place. Additionally, the NHL will have Branded Watch Pages, which allows YouTube content partners to brand the pages on which their videos play.
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This is great for the NHL and the fans
