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"I think a lot of players were really afraid that this was going to be a deal that was really restrictive and that would hurt them," Shanahan said, before referring to the recent flurry of activity in the free-agent market. "And look at the movement! Look at the player signings! The difference is that they're not all going to New York, Detroit, Philadelphia. Now, the excitement that Detroit used to have on July 1, and New York, now it's happening in Columbus and it's happening in Nashville and it's happening in Atlanta."
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As part of its effort to win back an alienated fan base, Shanahan said the N.H.L. could use an upstart sport like Nascar as an example of how to market its product.
"Here are guys that putting their lives on the line getting into a car, and they're letting guys put microphones in the car," Shanahan said. "And cameras."
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"In hockey, there's a cool-down period. Everything stays in the room. Don't give the other team anything to put on their bulletin board. So what we do is we have the real good stuff for ourselves. And when the camera goes on and we're speaking to the fans, we give them blah, blah, blah. I want to see more highs and lows."
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As part of its effort to win back an alienated fan base, Shanahan said the N.H.L. could use an upstart sport like Nascar as an example of how to market its product.
"Here are guys that putting their lives on the line getting into a car, and they're letting guys put microphones in the car," Shanahan said. "And cameras."
...
"In hockey, there's a cool-down period. Everything stays in the room. Don't give the other team anything to put on their bulletin board. So what we do is we have the real good stuff for ourselves. And when the camera goes on and we're speaking to the fans, we give them blah, blah, blah. I want to see more highs and lows."
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