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The Ottawa 67's of the Ontario Hockey League are about to unveil their own line of hockey stick, produced by Bauer, but emblazoned from toe to top with the 67's red, black and white colours and letters.
The team name is flashed across the shaft, along with the logo and "hockey with bite" theme.
Every 67's player will use these brightly coloured one-piece sticks this season.
...
Jeff Hunt, the 67's owner, believes this will be the "next big thing" in hockey merchandising, hockey teams branding their club colours on game sticks.
Hunt sees the day when the Ottawa Senators are using sticks in their colours, just as the Toronto Maple Leafs or Vancouver Canucks will have their own brand.
The team name is flashed across the shaft, along with the logo and "hockey with bite" theme.
Every 67's player will use these brightly coloured one-piece sticks this season.
...
Jeff Hunt, the 67's owner, believes this will be the "next big thing" in hockey merchandising, hockey teams branding their club colours on game sticks.
Hunt sees the day when the Ottawa Senators are using sticks in their colours, just as the Toronto Maple Leafs or Vancouver Canucks will have their own brand.
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Every player has their own stick preference, and like it says in the article, each manufacturer wants their name prominently displayed between the players' gloves.
What will they think of next? Giant chocolate sticks? 
Ponder this I will.
