However, it would seem that "money" is really the name of the game.
http://www.tsn.ca/nhl/news_story.asp?ID=82...110&hubName=nhl
QUOTE
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Helping spur the latest talks are looming expirations of corporate sponsorships and a key television agreement in the United States.
ABC's contract, which expires this summer, provides each team with $4 million US per season and a potential labour disruption could tie the NHL's hands in talks for a new deal.
A work stoppage could force corporate sponsors to spend their promotion money elsewhere.
"We know there are a lot of people connected to this game who are very interested in the result of these discussions,'' said Daly. "The league's message to them is we're trying to get this resolved because it's in everyone's interest to get this resolved.''
....
Helping spur the latest talks are looming expirations of corporate sponsorships and a key television agreement in the United States.
ABC's contract, which expires this summer, provides each team with $4 million US per season and a potential labour disruption could tie the NHL's hands in talks for a new deal.
A work stoppage could force corporate sponsors to spend their promotion money elsewhere.
"We know there are a lot of people connected to this game who are very interested in the result of these discussions,'' said Daly. "The league's message to them is we're trying to get this resolved because it's in everyone's interest to get this resolved.''
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